For this project, I conducted in-depth research on a fashion brand, covering its history, product categories, and competitors; forecasted upcoming trends with a digital mood board; developed a promotional plan including advertising strategies tailored to the target market; and created a special event concept with a press release to enhance brand engagement and loyalty.
This promotion ad was a short video clip I made as a direct mail piece to be sent to MUGLER’s audience through email. The short video could also be posted on social media.
For the product launch, I wrote a newsletter press release discussing the details of the “event” MUGLER would be hosting.
I made this digital ad based on the press release, which would be posted on social media to inform MUGLER’s audience of the event.
